Here’s a bold statement: An NBA player is taking a stand against his own team’s controversial partnership, and it’s sparking a conversation that goes far beyond the basketball court. San Antonio Spurs center Luke Kornet has publicly urged the Atlanta Hawks to cancel their upcoming collaboration with Magic City, a well-known strip club in Atlanta. But here’s where it gets controversial: Kornet argues that promoting this establishment during an NBA game not only risks objectifying and mistreating women but also conflicts with the league’s values of inclusivity and respect.
In a thoughtful blog post published Monday, Kornet expressed his shock and disappointment over the Hawks’ decision to partner with Magic City for their March 16 game against the Orlando Magic. He wrote, ‘Allowing this event would reflect poorly on us as an NBA community, especially by appearing complicit in the potential exploitation of women in our society.’ Kornet didn’t hold back, highlighting the harsh realities faced by many women in the adult entertainment industry, including abuse, harassment, and violence. He emphasized, ‘Regardless of how a woman enters this industry, no one deserves to endure such treatment.’
The Hawks’ announcement last week framed the partnership as a celebration of Atlanta culture, featuring a live performance by rapper T.I., signature chicken wings, and exclusive merchandise. But Kornet pointed out a glaring omission: the team’s press release failed to mention that Magic City is, by its own admission, ‘Atlanta’s premier strip club.’ And this is the part most people miss—by glossing over this detail, the Hawks risk normalizing an industry often tied to systemic issues of exploitation.
Kornet’s plea goes beyond just this event. He envisions the NBA as a safe, inclusive space for fans of all ages, where the league’s actions align with its values. ‘Celebrating a strip club,’ he wrote, ‘is not conduct that reflects this vision.’ His stance raises a provocative question: Can the NBA truly champion respect and equality while partnering with businesses that may perpetuate harm?
This isn’t just about one player’s opinion—it’s about redefining what it means to be a role model in professional sports. Kornet’s call to action invites fans, players, and the league itself to reflect on their responsibilities. Do you agree with Kornet’s stance, or do you see this partnership differently? Let’s keep the conversation going—share your thoughts in the comments below.
